Any site which is purely a comparison site, with no extra useful information gets removed from search results.
Now you can take this site as just a niche search engine companion but what if there are many others who decide to take search engine results and alter them in various ways to achieve desired results. You could have a filter that just gives you negative results – such as lawsuits and Better Business Bureau database entries. How about another filter for just good news – positive earnings, etc.
You see where this is heading? Every time I search I look into a vast valley of information that may have tons of information of no interest to me. What if there was a way to narrow down results based on topic and perspective. This would allow me to quickly dissect the haystack and instantaneously find not only the needle but the family of needles, pins, and other microscopic bits of information search engines are still hopeless at providing us.