Google announced today they are rolling out their Conversion Optimizer bid management feature to advertisers who have accrued at least 200 conversions in the last 30 days. The service shows ads when clicks are most likely to occur meaning more efficiency for advertisers and Google.

Steve Madden is one company using this new feature and they have boosted daily conversions by 60% because of this new algorithm.

This move is good for Google advertisers and those people using Google services such as search, Gmail, etc. Perhaps the best results will be seen by shareholders and since I am one, this is good news.

See the Google Announcement for more.