As Greg Galitzine mentions, follow the money if you think the green movement is just a fad. Greg reports Morgan Stanley will be investing up to $3 billion in environmental markets consisting of among other things, carbon offset trading.
According the Morgan Stanley, the system will work as follows:
Under the new service, clients will compile their emissions inventory and calculate their carbon footprint by applying the monitoring standards of the Greenhouse Gas Protocol Initiative, which has provided the accounting framework for many mandatory greenhouse gas programs across the world, including the EU Emissions Trading Scheme. DNV will then verify these emissions inventories and calculated carbon footprints.
Carbon quantification, monitoring and verification will be conducted consistent with ISO 14064 standards. Morgan Stanley’s Commodities Group will procure and cancel carbon credits equivalent to a client’s verified carbon footprint. Clients will be able to select their preferred sources of carbon credits, although all carbon credits will be generated according to the standards of the Kyoto Protocol.