Sprint Layoffs

The bad news keeps flowing for Sprint employees as there are now rumored layoffs coming. Still, with a new CEO, this news is not too surprising. Moreover, for shareholders these cuts will likely be welcomed as sales are slowing and churn is increasing. Sprint desperately needs to do something to make their company and service sexy.

Verizon has the best network from a quality perspective. AT&T has the iPhone. T-Mobile — well T-Mobile doesn’t have that much beyond their GSM compatibility. As a past colleague of mine once said — their phones work in Europe.

Sprint just needs something sexy. They need a gadget. An exclusive video game or TV playing device that is different enough that people will run out and switch their service to this beleaguered wireless provider.

If something doesn’t change consumer perception about the brand soon, I fear we should expect more bad news in the future.

  • Dimitri U
    March 9, 2009 at 4:43 am

    As a consumer, we must know the value of saving. A bad spending habits of a person can contribute to economic downturn. Spending habits has also become a subject to layoffs and therefore we have to minimize our spending. If you lose your job then you usually have no choice but to cut your spending back. For those who are fortunate enough to have survived cuts, they probably would do well to be squirreling away a little more towards savings or retirement. That isn’t to say that you should cut all of it out completely, but a little spending here and there will go a long way.

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