Alcohol Advertising

I saw an article in the Wall Street Journal this morning linking increased alcohol advertising with increased alcohol consumption in the 15-26 age group.

Here is an excerpt from the article.

"This is the most solid piece of research evidence to come forth to date linking exposure to alcohol advertising to increased youth drinking," said David Jernigan, executive director of Georgetown University’s Center on Alcohol Marketing and Youth, who wrote an editorial about the study. Dr. Jernigan wrote that industry could make a "substantial contribution to reducing underage drinking" by limiting advertising to places where 85% of the audience is likely to be 21 and older.

One wonders if this isnt just the most obvious study ever. After all, the point of advertising is to generate awareness and increase purchase of a product or service. Right?

  • wrath
    August 13, 2007 at 12:22 pm

    If there is a very good spot for the advertise but there is a school in the neighborhood do you think they won’t advertise that drink ?
    Narconon is the best example if you are wondering about drinking consequences. They try to fix the problem but it’s we who shouldn’t start it in the first place.

  • CrazyPoster
    September 18, 2007 at 3:57 pm

    Being someone who has worked with youth about drinking , I can see the how they glamourize with advertising drinking. The truth is the women are not that attratcive and the drinking is not that exciting.

  • Pharmacy
    July 31, 2008 at 6:36 am

    Thanks for very interesting article. btw. I really enjoyed reading all of your posts. It’s interesting to read ideas, and observations from someone else’s point of view… makes you think more.

  • Pharmacy
    August 26, 2008 at 12:15 am

    Thanks for very interesting article. I really enjoyed reading all of your posts. It’s interesting to read ideas, and observations from someone else’s point of view… makes you think more.

  • jnnu
    October 24, 2008 at 10:25 pm

    The final report from a watchdog group that monitors alcohol advertising concludes that progress still lags in curbing the access . More than eight million of people want a reduction in alcohol advertising, with half saying alcohol has had a negative impact on their family. A new study has revealed that more than eight million of people want a reduction in alcohol advertising, with half of them revealing that alcohol.
    ———————————-
    jnnu
    Alcohol Rehab

  • Alcoholic
    March 3, 2009 at 2:01 pm

    Alcohol advertising is an interesting topic- because I totally agree with you that more advertising obviously means more underage drinking. The rates of younger people entering alcohol treatment centers have been increasing, also.
    What is the solution though? Ban alcohol advertisements?

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