API of the Week: Stitch Labs Adds Flexibility to Omnichannel Commerce


As the number of sales channels explodes, companies look to automation to help them manage inventory across them all. From Amazon to an internal ecommerce site and bricks and mortar, companies need a way to sync inventory, orders and data. This is where solutions from Stitch Labs come in… In addition to business analytics, they have over 30 integrations with sales and accounting solutions. They also have an API which gives customers such as Nomad, tremendous flexibility. You may recall I covered Nomad a while back – I really am amazed by their emergency Lightning adapter, thin enough to fit in a wallet.

To learn more about Stitch Labs, I conducted an API of the Week interview with Brandon Levey, CEO of the company which is being done in conjunction with the All About The API conference to be held this July in Las Vegas. We hope to see you there.

Brandon Levey headshot.JPG

What APIs do you have available?

The Stitch Labs API is currently the only API we have available. We’ve been using our API internally and building out features to address our customers’ wants and needs. As we gathered feedback from our customers we’ve been making additions so that we had a fully functional solution upon launch this past week.

What are the benefits/ solutions they help provide?

The Stitch Labs API enables midmarket retailers to quickly innovate and streamline their operational infrastructure. In today’s dynamic eCommerce environment full of competition and rising consumer expectations, this technical flexibility is critical for retailers to be successful. Consumers are placing a demand on retailers to sell their products wherever they wish to shop, creating a complex multichannel sales environment for midmarket retailers. Stitch’s API benefits these businesses by enabling them to sell across multiple platforms with a complete and accurate view of all inventory that is updated in real-time. On the back-end, it streamlines inventory management and logistics operations, and on the front-end, it reduces stock-outs, fulfillment issues and customer complaints.

What new business opportunities do they potentially open up for your partners?

As retailers scale, their need for custom solutions will become increasingly important. By being a part of Stitch’s ecosystem, partners will have an opportunity to further their exposure to retailers looking for unique solutions. This cuts down the time for retailers in search of those solutions and gives our partners an opportunity to show the value of their products.

Why should developers/ decision makers choose to be part of your ecosystem?

One in five retailers use more than ten applications to run their business, which can be difficult and require significant resources to manage. The Stitch API easily integrates these applications in one easy-to-use platform so retailers can focus on front-end operations. It links all their sales channels, accounting software and third-party logistics (3PL) providers to the heart of omnichannel commerce — the inventory.

What are some of the cooler solutions that have been developed using your APIs?

One of the most innovative solutions that the Stitch API has been used for is the complex customer loyalty program developed by our customer Chubbies. Chubbies uses the API to connect customer order history, rewards program information and 3PL details to implement a customer loyalty program that delivers a thank you gift with each purchase a customer makes. Chubbies’ loyalty program has contributed to a 98 percent customer satisfaction rating, and helped them grow repeat revenue by 70%.

How do you market your API’s?

The Stitch API is included in Stitch Labs’ Enterprise and Enterprise Plus packages. For customers who do not have a developer on staff but still want a customized solution, Stitch has partnered with a select group of developer partners to help customers with their more complex workflows.

Who is the “customer” for your API’s?

The customer for our API is midmarket retailers who need a customized solution to integrate their back-end operations. A typical customer uses multiple applications and works with third-party providers to manage their inventory across multiple sales channels.

Come see the world of APIs at All About The API. The event will feature a variety of intensive hack-a-thons, in-depth company-focused workshops helping attendees understand the value propositions from key vendors, powerful keynotes, daily and nightly networking opportunities plus an exhibit hall full of companies demonstrating the latest innovations in today’s market place. Every business has to pay attention to the new opportunities they are presenting or potentially be displaced. We hope to see you July 18-21 2016 in Las Vegas!

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