We’ve reported on Infobip before… Infobip Conversations, an Automated Omnichannel Cloud Contact Center Solution with Chatbot Support. In addition, we broke the news on the company’s success: KDDI America Selects Infobip for Messaging and Cloud Communications.

Investors have taken note and rewarded the company with a series A of over $200 million.

The investment will help Infobip further expand in the United States through potential acquisitions, as it competes head-to-head with rivals such as San Francisco-based Twilio, sources said.

Founded in 2006, Infobip provides technology in omnichannels marketing, allowing companies to communicate with customers through text messages or third-party apps such as WhatsApp.

It counts global firms Uber, Costco and Unilever as customers, with the ability to reach seven billion mobile devices in more than 190 countries through its network, according to company releases.

Citi and Morrison Foerster advised Infobip in raising the funds.

The company’s growth is based on having solid technology in a perfect storm as CPaaS is growing rapidly and Covid-19 is causing it to carry more traffic.

This is just another example of how cloud and tech, in general, is helping us get through the pandemic.

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