Supporting Customers on Facebook

I was in Manhattan this past weekend and was blown away by the number of ads I saw on billboards and on top of taxi cabs which didn’t promote a company’s Web site but instead their Facebook page. It got me thinking about social CRM and whether companies are leveraging social media beyond the URL. Interestingly I came across this TMC webinar which takes place today and focuses on the issue of providing customer service from Facebook pages. Check it out below – it takes place at 2:00 PM EST.

Facebook for Business: How to Engage and Support Your Customers Directly on Your Facebook Page

Tuesday August 24, 2010

What: 1 Hour Live Webinar with Q&A
When: August 24, 2010 – 2:00pm EDT
Where: Online
Cost: Complimentary

In the beginning, Facebook was viewed as a personal-focused networking tool. Now users outnumber the entire population of the United States. 

Clearly, Facebook can be a powerful tool for brands, businesses, and non-profits. This webinar will help you maximize your business to get the most out of being on Facebook.  

You will also learn how you can add the Parature for Facebook customer support application directly to your Facebook Page to ensure your customers’ experience is optimized.

Taking part in this webinar provides the opportunity to hear about the latest stats and changes on Facebook, as well as discover some unexpected surprises that can happen on your page when you are able to support customers directly from your Facebook Page. 

This webinar is essential for anyone who wants to gain a better understanding of what Social CRM on Facebook really means and learn about the new Parature for Facebook product.

Attend this webinar to:

  • Discover the benefits of social customer relationship management
  • Get business results through connecting and engaging with fans on Facebook
  • Learn how you can offer customer support directly from your business page
  • See the benefits of monitoring, listening, and engaging with your customers on your Facebook Page

After the presentation, the Webinar will be open for a live Q&A.  Be sure to have your questions ready!

Register Now




Beverly Macy
CEO Gravity Summit and Managing Partner of Y&M PARTNERS

Beverly is the CEO of Gravity Summit and Managing Partner of Y&M PARTNERS, a strategic advisory firm located in Beverly Hills, CA. She recently signed a book deal from McGraw Hill to publish “The Power of Real-Time Social Media Marketing” with co-author Teri Thompson. The book will feature real world social media case studies from companies like EMC, USAToday, American Red Cross, MazdaUSA and others. The book will launch at the 3rd Annual Gravity Summit at UCLA in February 2011.

Previously, Beverly spent 14 years at Xerox Corporation in sales and marketing positions. She also lectures at USC and teaches Executive Marketing courses for the UCLA Business and Management Extension Program. Her newest course, Social Media Marketing, was launched in the Fall 2008 Semester. She recently received the Distinguished Instructor Award for 2010 from Cathy Sandeen, Dean of Continuing Education and UCLA Extension.

She has been active in community service for the past 20 years and served as President of the Board of Directors for the Friendly Hand Foundation in Los Angeles. Beverly is a published and accredited business author and regularly speaks professionally and lectures on social media and other strategic business initiatives.




Erik K. LinaskModerator
Group Editorial Director, Technology Marketing Corporation

Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications. Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.








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