Let’s give a round of applause to 8×8, the parent company of Packet8 VoIP service. They have just announced a profitable quarter. For the first time since the Company launched its Packet8 VoIP service in November 2002, 8×8 posted GAAP net income of $508,000, or $0.01 per share, compared to a net loss of $2.9 million, or ($0.05) per share for the previous quarter and $1.8 million, or ($0.03) per share for the same period of fiscal 2007.
This news is important as the company had far fewer dollars to spend on marketing their service when compared to many others in the market; they still beat many others to this important milestone.
The company has focused on a methodical system of results-driven marketing and moreover recognized early that the hosted SMB space has plenty of promise.
This news is a great counterbalance to the management problems at SunRocket which caused their demise. The fact that SunRocket didn’t sell its company is somewhat mind-boggling actually. I have had a number of people in the industry call me with surprise regarding this matter.